EVENTS
The future isn’t waiting. It’s already here. Join us in 2026 for the second annual, mid-year deep dive into the state of the beauty industry. We’ll distill signals from the first half of the year to uncover what they reveal about the path ahead.

This half-day, virtual program will explore timely market and sales data, leveraging insights from the first six months of 2026 to inform strategies for the remainder of the year. We believe the clearest view of the future is informed by the past and a deep, precise understanding of the present.
The Future of Beauty
VIRTUAL
July 30, 2026

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The NEXT50 Summit assembles fifty of the brightest start-ups on the precipice of scaling up. These brands have that intangible something that breaks through the noise of the increasingly crowded and competitive landscape. They are relentlessly reimagining how to create, deliver, and capture value by building, breaking, pivoting, and persisting.
The Future of Beauty
LOS ANGELES, CA

Brand MBA: October 21, 2026
NEXT50 Dinner: October 21, 2026
Summit: October 22, 2026

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Decoding The Changing Face Of North American Beauty
The beauty industry has proven resilient, but it's a market with two faces. On the one hand, the US market continues to grow, with specialty channels leading the way increasing at 14%  and racking up $31.7 billion in sales in 2023, while mass-market beauty showed modest gains of 6%. The other reality is brands are struggling and still feeling the after-effects of the pandemic, compounded by supply chain pressure, rising inflation, fierce competition, and changing market dynamics. We'll dive into what it takes to succeed in the shifting and increasingly competitive landscape of the largest market in the world.

April 23, 2024 / LONDON, UK

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BEAUTYMATTER AWARDS
The BeautyMatter Awards have become a benchmark for excellence and the ultimate accolade for businesses operating across the global beauty ecosystem.

For the first time, we will celebrate the BeautyMatter Awards with a dedicated Cocktails & Conversations format event held in New York City. The Pool and The Grill at The Seagram Building, a storied space designed by Mies van der Rohe and Philip Johnson, provides a backdrop of landmark-designated midcentury interior that demonstrates smart business and great design go hand in hand.
NEW YORK, NY
December 7, 2026

FUTURE50 brings together a high-promise collection of the brands to know and watch as they define the beauty landscape today and tomorrow. Selected by the insights and editorial team at BeautyMatter, FUTURE50 brands are the new trailblazers shaping the future of beauty.
NEW YORK, NY

SPRING 2027
F50 Dinner & Summit

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Webinar
The modern consumer's path to purchase is anything but linear. It's driven by shrinking attention spans and soaring expectations across more channels than ever. The interconnectedness of the commerce ecosystem and the demand to deliver a seamless omnichannel experience at every touch point can make the creation and execution of compelling strategies a challenge. As the retail landscape evolves at an unprecedented pace, we'll share insights on how brands are improving customer reach, driving richer engagement, and delivering growth in this new era of consumer connection.

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THURSdAY, OCTOBER 19, 2023
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