EVENTS
Decoding the Shape Shifting European Beauty Market
Shifting structural and competitive dynamics make geographic diversification critical. The distribution decisions of where to play are as important as how to win. Europe is a recognized world leader in the beauty industry. It serves as a flagship market and a major cosmetics exporter globally, and it has shown resilience during challenging geopolitical and macroeconomic times. While Brexit saw the UK leave the European Union eight years ago, it remains critical in navigating the large, fragmented distribution ecosystem. Projected to generate $144.60 billion in 2024 by Statista, Germany, France, Italy, the UK, Spain, and Poland represent the region's biggest beauty and personal care markets. Global consumers of all ages increasingly see the world as one unified storefront that is not defined by borders driving brands to deliver on global omnichannel strategies.

October 8, 2024 / LONDON, UK
Connecting The Beauty Ecosystem
April 2, 2025 / NEW YORK, NY
Connecting The Beauty Ecosystem
June, 2025 / NEW YORK, NY
The Future of Beauty
October 22, 2025 / LOS ANGELES, CA
The future isn’t waiting. It’s already here. Join us for the inaugural, mid-year deep dive into the state of the industry. We will distill signals from the past six months to uncover what they reveal about the path ahead.

The half-day, virtual program will delve into timely market and sales data, leveraging learnings from the first half of 2025 to inform year-to-go strategies. We believe the clearest view of the future is informed by the past and a deep, precise understanding of the present.
The Future of Beauty
VIRTUAL
July 31, 2025

TICKETS AND INFORMATION COMING SOON
The NEXT50 Summit assembles fifty of the brightest start-ups on the precipice of scaling up. These brands have that intangible something that breaks through the noise of the increasingly crowded and competitive landscape. They are relentlessly reimagining how to create, deliver, and capture value by building, breaking, pivoting, and persisting.
The Future of Beauty
LOS ANGELES, CA
Brand M.B.A. Workshop: October 22, 2025
NEXT50 Dinner: October 22, 2025
Summit: October 23, 2025

MORE INFORMATION
FUTURE50 brings together a high-promise collection of the brands to know and watch as they define the beauty landscape today and tomorrow. Selected by the insights and editorial team at BeautyMatter, FUTURE50 brands are the new trailblazers shaping the future of beauty.
NEW YORK, NY
April 2026

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Decoding The Changing Face Of North American Beauty
The beauty industry has proven resilient, but it's a market with two faces. On the one hand, the US market continues to grow, with specialty channels leading the way increasing at 14%  and racking up $31.7 billion in sales in 2023, while mass-market beauty showed modest gains of 6%. The other reality is brands are struggling and still feeling the after-effects of the pandemic, compounded by supply chain pressure, rising inflation, fierce competition, and changing market dynamics. We'll dive into what it takes to succeed in the shifting and increasingly competitive landscape of the largest market in the world.

April 23, 2024 / LONDON, UK

Event Information
Webinar
The modern consumer's path to purchase is anything but linear. It's driven by shrinking attention spans and soaring expectations across more channels than ever. The interconnectedness of the commerce ecosystem and the demand to deliver a seamless omnichannel experience at every touch point can make the creation and execution of compelling strategies a challenge. As the retail landscape evolves at an unprecedented pace, we'll share insights on how brands are improving customer reach, driving richer engagement, and delivering growth in this new era of consumer connection.

EVENT INFORMATION
THURSdAY, OCTOBER 19, 2023
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